Economics

POST #21: The Choice Paradox’s Paradox

The Choice Paradox is an interesting theory, first named as such by the economist Barry Schwartz, in his 2004 book of the same name, subtitled 'Why More is Less'. The idea that being presented with more choice (over, for example, brands or types of a product) actually leads to less end happiness is one that I… Continue reading POST #21: The Choice Paradox’s Paradox