Economics

POST #14: A Few Visual ‘Nudges’

Yayy! A new blog post. Just a short one this time, I’m afraid, but it’s still something. I’ve found a few visual nudges to share with you today; the most famous one comes last, and is also faintly repulsive – feel free to skip it πŸ™‚

But first, a definition of the word ‘Nudge’ used in this context:

Nudges are prompt choices without getting people to consider their options consciously, and therefore do not include openly persuasive interventions such as media campaigns and the straightforward provision of information.

Basically, not totally obvious techniques to maximise the impact of a campaign on the public.

1. Β To start of with a fairly clear picture:

Recycling automatically seems the more attractive option; the ‘bad’ red colour of the Landfill bin option clearly designed as an incentive to recycle.

2. Β This one’s slightly less obvious – it took me a minute or two to figure out all the ways I was being manipulated while reading this advert.


Notice the layout of the ticks and crosses; the big red ones deterring you slightly. What about the slightly larger Ad-Aware PRO box, or the grey, washed out Update button?

3. Β The data in this graphic displays what happened when the Government introduced a few ‘Nudges’ when encouraging people to be motivated.

A 16% rise in attendance just by adding a few carefully chosen words. Cool, huh?

4. Okay, the kind of weird one πŸ™‚ How did Amsterdam’s Schiphol Airport manage to reduce their toilet cleaning costs by 50% in the 1990s?

Paint one little fly on every single urinal in the men’s loos. A little Nudge goes a long way, eh?

There’s been quite a few variants on the fly over the years; from bees (the Latin for which is ApisΒ – geddit?) to golf flags.

My favourite is the urinals that started to appear in Iceland in 2008. Instead of flies, they were pictures of Icelandic Bankers.

This was right after three major banks had collapsed in Iceland, and it doesn’t look like those bankers were feeling very popular.

Inspired by Richard Thaler’s book, Nudge.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s